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BWG Compass

BWG Foods has been in existence for more than 40 years and during that time the Company has built up a portfolio of leading retail and wholesale brands. The BWG Compass represents our vision, mission and values and inspires everything we do.

The launch of the BWG Compass saw the culmination of one of the most thorough and consultative processes ever undertaken in BWG Foods, however it also marked the beginning of an on-going journey. The BWG Compass frames precisely what we do at BWG Foods, what we aspire to and what beliefs and principles guide those that work within the Company.


“We build lasting retail and wholesale partnerships by delivering industry leading customer solutions in everything we do.”


“Through our passionate people and dynamic brands, we aim to exceed customer expectations by delivering profitable and innovative retail and wholesale solutions to our partners.”


People – Our people are passionate about what they do and work together with integrity for the benefit of our partners and customers.

Partnership – Our business is a partnership of retailers, business customers and suppliers. We always strive for excellent customer service and recognise the value of two-way communication.

Respect – We treat our colleagues, and our partners, with dignity and respect. We act professionally and take accountability for our actions.

Innovation – We encourage innovation in every aspect of our business, constantly challenging ourselves to exceed customer expectations and meet their future needs.

Local – Being Irish, our business is an integral part of the local communities in which our brands operate. We are responsible citizens and are committed to developing a business for the longer term.