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Londis Sponsors Tastes like Home for Second Series

 

 

Nuala Bradley from Donegal was a participant Londis Tastes like Home Series 1 with Catherine Fulvio

Nuala Bradley from Donegal was a participant Londis Tastes like Home Series 1 with Catherine Fulvio

 

APPLICATIONS NOW OPEN FOR TOP RTÉ One SHOW ‘TASTES LIKE HOME’ with Catherine Fulvio 

 

Londis, who pride themselves on community integration, are proud to continue their support of ‘Tastes Like Home’.  As applications now open, much loved TV chef and author Catherine Fulvio is calling on new participants to bring their recipes to the table, for a chance to feature on a fresh new series of Tastes Like Home.

 

RTE’s ‘Tastes Like Home’ proudly sponsored by Londis, is a cooking and travel show which follows six families living in Ireland, as they share their quintessential family favourite recipe, and bring a taste of home to a loved one living abroad. The popular TV show, is airing on RTÉ for its second year, will air six new episodes this Autumn, after a successful first season whet appetites in 2016.

 

“I was surprised to learn the power that a childhood food memory has for people who have moved abroad.  Even if you really love your home away from home you still miss some of your favourite home-cooked meals, that Sunday roast, that apple tart.  The series “Tastes like Home” allowed me to make that connect for families living apart – and it was a much more humbling and emotional journey than I ever expected it to be, with great insights into Irish food traditions and how they influence us as people”, commented presenter Catherine Fulvio.

 

Successful applicants will host Catherine in their home and teach her how to whip up their gastronomical delight. Catherine then visits their loved one abroad, taking viewers on a whistle-stop tour of their home away from home, before helping to re-create the dish that for them, tastes like home. Whatever the menu, this coming series of home cooked cuisine is sure to tickle the taste buds of viewers across the country.

 

“This year, I’m hoping to meet more families who relish that one unmistakable dish that tastes like home.  I expect a modern influence but with a focus on Irish ingredients which are not always easy to source abroad, I love a challenge! And I enjoyed the broad range of backgrounds of the participants in series one and look forward to more of the same”, continued Catherine.

 

According to Conor Hayes, Londis Sales Director: “Londis stores are local stores rooted deeply in the community – we know our customers, and we know their families, and understand how important it is to keep a connection with home while abroad. We are delighted to be sponsoring Tastes like Home for a second year and look forward to helping our local customers get involved and submit that winning application to feature a spot on the show this year”.

 

HOW TO ENTER

Applications open on Sunday 19th February, and close on Thursday 16th March 2017. To apply, simply submit an application form along with three family favourite recipes for consideration. RTÉ One, with the help of Londis, will recruit six successful participants from across the country.

 

Applicants can apply online at www.londis.ie or www.tasteslikehome.ie or visit their local Londis store to pick up an application form. Londis will also launch a series of in-store promotions, offering customers the chance to win great prizes. Application forms should be returned to your local Londis store, or posted to: Tastes Like Home TV Show, C/O Another Avenue, 14 Clyde Road, Ballsbridge, Dublin 4. 

 

 

Nuala Bradley from Donegal was a participant on Londis Tastes like Home Series 1 with Catherine Fulvio

BWG Foodservice exhibits at CATEX for first time in 2017

Ricky O'Brien, Commercial Manager, BWG Foodservice, John Moane, Managing Director Wholesale BWG Foods; Jenny Egan, Marketing Manager

Ricky O’Brien, Commercial Manager, BWG Foodservice, John Moane, Managing Director Wholesale BWG Foods; Jenny Egan, Marketing Manager
BWG Foods Wholesale Division and Leo Crawford, CEO BWG Group at Catex 2017 for the launch of The Chef’s Book.

Official launch of The Chef’s Book

BWG Foodservice is exhibiting at CATEX for the first time this year. The company is using the show to launch its new food service book, The Chef’s Book. The new publication showcases the full range of products and information that you need to run a food business including interviews, photos, information on suppliers and calories.

As Ireland’s largest foodservice and hospitality show, CATEX provides BWG Foodservice with an essential platform to promote The Chef’s Book directly to industry buyers.

According to Ricky O’Brien, Commercial Manager, BWG Foodservice: “We are delighted to launch The Chef’s Book here at CATEX. A huge body of work has gone into the production of this book and we are extremely proud of the finished product, which includes wonderful photography and vital information for those working in the foodservice industry. The Chef’s Book also highlights the volume of Irish suppliers we work with which is hugely important to us to make sure the food that BWG Foodservice delivers to our customers is the best quality, home grown fare on the market. The book will also be the first of its kind to highlight calories as a useful reference guide. We hope that it is a very useful tool for those in the industry.”

BWG Foodservice is a division of BWG Foods and one of Ireland’s leading indigenous retail and wholesale groups. BWG Foodservice provides everything the caterer needs; chilled, frozen, ambient, alcohol and non-food products from state-of-the-art multi-temperature storage and transportation facilities, ensuring that all goods arrive to their customers in premium condition. Serving the country from seven key depots in Dublin, Cork, Galway, Letterkenny, Killarney, Ennis and Dundalk and with the support of additional Value Centre wholesale cash and carries, they have a strong presence around the country. This makes the company unique and gives them the ability to respond to individual and local needs.

More than 10,000 visitors attended CATEX 2015, and  the IFSA anticipates that the number of attendees will increase further this year. Of the 10,000 visitors in 2015, 71% classified themselves as CEO, chef, or proprietor, proving that CATEX presents an ideal opportunity to network with key purchasers in the sector.

 

 

 

 

MACE Gives Customers a Reason to ‘Smile’ With New €900k Advertising Campaign

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Irish convenience retail network MACE will hit the airwaves this week as it unveils its latest multi-platform advertising campaign following a €900,000 investment by its brand owner, BWG Foods.

The imaginative campaign, which builds on MACE’s unique brand proposition entitled ‘Going the extra smile’, will be anchored by a colourful and upbeat TV advert which launched nationwide on Thursday 9th February.

Accompanied by a series of disruptive digital and social media activities, the campaign has been designed to visually transport viewers into a vibrant and uplifting world, encouraging customers to embrace their ‘MACE face’ and smile throughout the day.  The TV commercial will be supported by outdoor and radio advertising, as well as in-store promotions including special seasonal promotions such as MACE’s forthcoming St Patrick’s Day offers which run from 13th – 19th March.

Commenting on the launch of the creative campaign for MACE, Alex Banahan, MACE Sales Director said: “We’re really excited about this advertising campaign and through it we’re hoping to provide some enjoyable entertainment that will lift the moods of our customers. The MACE brand is centred around excellence in customer service and always going the extra mile with a smile, something that we’ve also tried to achieve with this campaign.”

A creative collaboration between BWG, advertising agency Ogilvy and production house Piranha Bar, the advertisement was directed by Gavin Kelly and choreographed by leading dance instructor Jane Shorthall. Filmed in MACE, Blackrock, Co. Louth, the advertisement also includes a cast of highly talented dance performers.

MACE is the longest established convenience brand in Ireland, serving local communities for over 50 years.  Operated by independent retailers, the network includes local community stores as well as forecourt shopping, with approximately 230 stores around the country.

 

 

Martin O’Neill and Roy Keane attend SPAR Guild at the Aviva!

1 February 2017; Republic of Ireland international football management duo Martin O’Neill and Roy Keane were at the SPAR Guild at the Aviva Stadium, Dublin yesterday, which was attended by over 400 SPAR retailers from across the country. SPAR and the FAI have built strong links through working together on The SPAR FAI Primary School 5s Programme, which has been in place since 2015, and has seen participation figures grow year on year to become the largest primary school’s competition in the country. The closing date for schools for this year’s competition is 17th February. Also pictured is Leo Crawford, Group Chief Executive, BWG Group, with, from left, Kian Gleeson, age 11, Conor Shanahan, age 11, Aoife Farrell, age 11, and Abbie Tucker, age 12, from St. Bernadette’s SNS, Quarryvale, Clondalkin. Aviva Stadium, Lansdowne Road, Dublin. Photo by Stephen McCarthy/Sportsfile *** NO REPRODUCTION FEE ***

Rep of Ireland football manager Martin O’Neill and his assistant Roy Keane were at the SPAR National Retailer Guild at the Aviva Stadium, Dublin, attended by over 400 SPAR retailers from across the country. SPAR and the FAI have forged strong links through working together on the SPAR FAI Primary School 5s Programme, which has been in place since 2015, and has seen participation figures grow year on year by 24% to become the largest primary schools competition in the country. Speaking about the importance of nurturing talent early in life, Martin O’Neill said: “In terms of numbers participating in the SPAR FAI Primary Schools Programme, there are going to be a couple of people coming through who may have the potential to represent their country later on. There is great camaraderie and enjoyment and you never know what could come out of participation.” Speaking about the merits of being involved in the SPAR FAI Primary 5s, Roy Keane said: “There are huge benefits for any child playing sport. My own kids play lots of sports and it helps with fitness levels, your diet, your self-esteem and being part of a team. It’s fantastic to hear that 24,000 kids were involved and hopefully more than that will get involved this year.” The closing date for schools to enter this year’s SPAR FAI Primary 5s Programme is 17th February. Log onto http://www.fai.ie/primary5 to register your School. Also pictured is Leo Crawford, Group Chief Executive, BWG Group (owners and operators of the SPAR brand in Ireland), with, from left, Kian Gleeson, age 11, Abbie Tucker, age 12, Aoife Farrell, age 11, and Conor Shanahan, age 11, from St. Bernadette’s SNS, Quarryvale, Clondalkin

 

SPAR invests over €1 million in new SPAR Better Choices Advertising Campaign starring Seamus Coleman and Claudine Keane

17 January 2017; Seamus Coleman and Claudine Keane were today announced as ambassadors for SPAR’S healthy eating initiative ‘Better Choices’. Seamus and Claudine have teamed up with SPAR to encourage people in Ireland to start 2017 right by making healthier choices when it comes to fresh food and groceries by choosing from the 'Better Choices' range available at SPAR stores nationwide. Photo by Ramsey Cardy/Sportsfile *** NO REPRODUCTION FEE ***

Leo Crawford, CEO BWG Group (owners and operators of the SPAR brand in Ireland ) and Willie O’Byrne, Managing Director, BWG Foods with SPAR Better Choices ambassadors Claudine Keane and Seamus Coleman.

SPAR has made an investment of over €1 million in a new advertising campaign to showcase its healthy eating initiative, SPAR Better Choices. The campaign includes the launch of two separate ads, one featuring Republic of Ireland footballcaptain Seamus Coleman and the other featuring model and mum-of-two Claudine Keane.

The ads, which were filmed by Red Rage Films, produced by Paul Holmes and directed by Brian Durnin were shot across a number of locations in Dublin during January.

The core theme of the SPAR Better Choices initiative is about having the power to make the right choices in order to stay healthy. This is depicted in the ads by focusing on the two stars growing up in Ireland and the choices they made in their lives. It shows a number of scenarios where Seamus had the opportunity to make the wrong choices growing up, which would have resulted in his life turning out very differently. Similarly with Claudine’s ad, it shows some of the questionable choices she made as a young girl both with her fashion and make-up choices and even choice of boyfriends.  However, in the end both Seamus and Claudine made better choices, which led to the lives they live today. It is hoped that the ads will inspire people to make positive food choices in their lives and with this new initiative, SPAR is making it very easy for people to do this.

 17 January 2017; Seamus Coleman joins SPAR’S healthy eating initiative ‘Better Choices’ in Dublin. Seamus has teamed up with SPAR to encourage people in Ireland to start 2017 right by making healthier choices when it comes to fresh food and groceries by choosing from the 'Better Choices' range available at SPAR stores nationwide. Photo by Ramsey Cardy/Sportsfile *** NO REPRODUCTION FEE ***

Speaking about the initiative, Willie O’Byrne, Managing Director, BWG Foods (owners and operators of the SPAR brand) commented: “We have invested very heavily in our latest ad campaign in order to demonstrate our focus on the SPAR Better Choices programme. At SPAR we are committed to providing our customers with the best product offerings across our stores. We feel passionate that eating well should be a priority and that with the SPAR Better Choices offering our customers can expect to find the right choice for them under the tree at SPAR.’’

The SPAR Better Choices programme sees SPAR redefine its offering to customers, whatever their lifestyle or food preference may be, in response to changes in Irish consumers’ lifestyle choices. Eating on-the-go has traditionally meant limited choice on healthy options. The brand has launched SPAR Better Choices to ensure eating on-the-go doesn’t mean compromising on health and wellbeing. The initiative also caters to customers with varying nutritional needs with low fat, high protein, and gluten free products on offer.

Seamus Coleman joins SPAR’S healthy eating initiative ‘Better Choices’ in Dublin.

Seamus Coleman joins SPAR’S healthy eating initiative ‘Better Choices’ in Dublin.

SPAR has partnered with dietitian Ellen Roche, to research and carefully select which products to include in the range. A member of the Irish Nutrition and Dietetic Institute, Ellen has spent many months working with SPAR on the Better Choices range, which sees all products highlighted in stores with the SPAR Better Choices signage to offer customers guidance on choosing the best foods for their lifestyle while on the move. Snack favourites under SPAR Better Choices include fruit pots, rice cakes and yoghurts.

The SPAR Better Choices ad campaign will be rolled out across TV from 1st February. The ads will be supported by a strong digital and social media campaign.

For further information on SPAR Better Choices please visit www.spar.ie