BWG News

Claudine Keane launches SPAR’s 2017 Better Choices Kids campaign!

The offering comes as part of the SPAR Better Choices Health and Wellbeing Initiative

Today, model and mum-of-two Claudine Keane officially launched SPAR’s Better Choices Kids campaign for 2017.

In time for the upcoming back to school season, the SPAR Better Choices Kids initiative aims to offer a range of convenient, healthy options from across the fresh food, deli and grocery ranges. The kid-friendly selection, which is packed with dietitian approved products, also caters for individuals with varying nutritional needs with gluten-free, low fat and high protein, products available.

Building on the huge success of the SPAR Better Choices initiative, the 2017 SPAR Better Choices Kids range includes fresh cut tropical fruit salad, carrot and hummus packs as well as a selection of salad options. Other firm favourites include 5-a-day fruit packs and Flahavan’s Pot Oats (46g). An array of Vegified Juices (300ml) as well as a selection of Innocent Smoothies (360ml) can also be purchased. SPAR works with registered dietitian and clinical nutritionist Ellen Roche in order to help meet the health and wellbeing needs of SPAR’s customers.

Ensuring real value for families, shoppers can expect money-saving deals in-store this September with offers across snack time staples including Keeling’s Grapes and Strawberry Tubs (80g and 110g) for €1 and SPAR Still Water Multipack (8 x 250ml) for €1.50 (available from 17th Aug – 6 Sept. Please check in store for further offers).

Brand ambassador Claudine Keane is passionate about providing her children with healthy foods, and as a busy mum who is always on the move, Claudine is all too aware of the need in Ireland to offer healthy choices to her children when it comes to convenience foods. Commenting on the initiative, Claudine said:

‘I am thrilled to launch the SPAR Better Choices Kids range for 2017. As a young family, we are always on the move and when we come back to Ireland, it’s important to be able to provide the boys with nutritious snacks be it for breakfast, lunch or on-the-go. SPAR’s Better Choices Kids offering gives families peace of mind knowing they, and their children can choose wisely when it comes to purchasing foods for school.”

The Better Choices programme has seen SPAR extend its offering in response to changes in Irish consumers’ lifestyles. Eating on the go has traditionally meant limited choice when it comes to healthy food and snack options; however, SPAR Better Choices ensures that eating out of home doesn’t mean compromising on health and wellbeing.

Speaking about the initiative, Colin Donnelly, SPAR Sales Director, commented: “At SPAR we are committed to providing our customers with the best product offerings across our stores. Our aim is to offer parents fresh food-to-go solutions for themselves and their children and let them know they can always rely on us to have a great choice of healthy options for the whole family under the tree at SPAR.”

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