BWG News

SPAR Launch Delicious Gluten-Free Own Brand Range Of Cakes and Brownies

Banker Turns Baker To Help Coeliac Father And Wins Contract With SPAR
Denise O’Callaghan quit her high-flying investment banking job in London when her father was diagnosed as a coeliac and started a new career as a baker – now she’s baking cakes for SPAR.
SPAR are launching a new own brand gluten-free range of cakes and brownies, all made by Denise in her bakery in Little Island, Co Cork.
Denise explained, “When my dad was first diagnosed as a coeliac he was worried he wouldn’t be able to eat any of the food he used to enjoy any more, especially cake. I was working as an investment banker in London and I’d always been a great home baker so I started trying to make cakes for him myself. At first it was a disaster, but I kept trying until I got the recipes right.
“Then I started thinking about all the other coeliacs who couldn’t get anything nice to eat. I really believe that just because you’re on a restricted diet you shouldn’t have a restricted food experience.”
Denise quit her job to become a full-time baker and now she’s making delicious gluten-free own brand cakes and brownies for SPAR. All products are also wheat free and dairy free. With SPAR Gluten Free Chocolate Brownies for €1.39, SPAR Gluten Free Lemon Loaf for €2.99 and SPAR Gluten Free Chocolate and Orange Loaf for €3.49, they’re good for your health and your wallet.
Willie O’Byrne, Managing Director BWG Foods (owners and operators of the SPAR brand in Ireland) said, “SPAR are committed to providing a healthy and delicious range of products for all our customers. Many of our customers have an allergy to wheat, gluten or dairy, and we don’t believe they should have to miss out. Including these products in our own brand range ensures they are also excellent value for money.”

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