SPAR, Ireland’s leading convenience retailer, has partnered with Irish Olympian, European Athletics Championship gold medallist and 400m star Sharlene Mawdsley to promote their ongoing commitment to Irish athletics ahead of the 2025 European Athletics Indoor Championships in Apeldoorn.
SPAR has sponsored the European Athletics Championships since 1996, supported over 80 competitions over those 29 years and demonstrated our major commitment to facilitating healthy lifestyles through sport.
To celebrate its ongoing commitment to Irish athletics, SPAR is running a competition to win a VIP trip for two to the 2025 European Athletics Indoor Championships in Apeldoorn. SPAR and Sharlene are challenging Irish fans to “get moving” by going for a run while cheering on our sporting heroes during the Championships in Apeldoorn.
The campaign begins today (18th February), with Sharlene Mawdsley encouraging SPAR shoppers and the wider public to get moving and show some support for Irish athletics. To enter simply go for a run or jog of any distance, take a screenshot of your run on your running app of choice and post it to Instagram using #TeamSPAR.
The winner will be randomly selected from all entries on 28th February and, along with a friend, will be jetting off to Apeldoorn on a VIP 4-day trip courtesy of SPAR.
SPAR has also come on board as sponsor of RTÉ’s coverage of the European Athletics Indoor Championships for the duration of the event.
Speaking about the competition launch, Sharlene said:
“It is always a great honour to represent Ireland on an international stage, the support the team gets from our fans is incredible. I’m delighted to have this opportunity to partner with SPAR on their campaign and encourage everyone to get more active while also celebrating Irish fans’ amazing commitment to supporting Irish athletes.”
Colin Donnelly, SPAR Sales Director, commented on the announcement:
“SPAR has a long-standing tradition of supporting athletics both here in Ireland and internationally. We are proud to partner with Sharlene Mawdsley to promote a healthy and active lifestyle. This campaign is all about celebrating the dedication of Irish athletes and their incredible supporters and we can’t wait to see the Irish public lace up their running shoes and get involved for a chance to win this unforgettable experience.”
To find out more about the competition visit any SPAR store nationwide or log onto www.spar.ie or SPAR’s Instagram page: @SPAR_Ireland on Instagram
