EUROSPAR shows support to St Vincent de Paul
EUROSPAR Sales Director, Peter Dwan, recently presented a cheque for €25,000 to St Vincent de Paul, on behalf of Ireland’s nationwide network of EUROSPAR retailers. St Vincent de Paul (SVP) charity is…
MACE is to launch a new TV ad campaign celebrating The Gathering and featuring brand ambassador Brendan O’Connor as part of a €150,000 marketing investment by brand owners BWG Foods. The ad will go to air on Monday 4th March and is directed by IFTA Award winning David Caffrey of Love/Hate fame.
The new ad campaign called ‘A MACE Gathering’ is themed around this year’s Gathering celebration with Brendan O’Connor playing host to his hungry and uncannily similar looking relations from the States.
The wider campaign includes a nationwide competition also linked to The Gathering, entitled ‘Gather Em Home for St. Patrick’s Day’, which will see MACE bring four lucky expats back to Ireland for this year’s St. Patrick’s Day festivities.
Commenting on the latest campaign for MACE, Suzanne Weldon, Marketing & Communications Director at BWG Foods (owners and operators of the MACE brand in Ireland) said: “As the longest established convenience store in Ireland we were keen to support this year’s Gathering festival and it’s now turned into a significant campaign for the brand. In keeping with all things Irish we’re delighted to have MACE ambassador Brendan O’Connor on board once again and of course the talented and award winning David Caffrey.”
There will be a pre-reveal of the new ad to MACE retailers at their national convention in Co. Wicklow on Monday 4th March.
MACE is the longest established convenience brand in Ireland, serving local communities for over 50 years. Operated by independent retailers, the network includes local community stores as well as forecourt shopping, with approximately 250 stores around the country.
Health and Safety is the utmost priority for BWG Foods’ National Distribution Centre (NDC), located in Kilcarbery, Co. Dublin. The standards that such a facility and operation demands are enormous, and…
Read moreSPAR, Ireland’s leading convenience retailer and Principal Sponsor of the European Athletics Championship, has partnered with Irish record-breaking athletes Rhasidat Adeleke and Israel Olatunde to launch a competition for one lucky shopper…
Read moreA new nationwide awareness and fundraising campaign has been launched with the National Breast Cancer Research Institute (NBCRI) announcing a charity partnership with SPAR and EUROSPAR to help widen access to treatment,…
Read moreBWG Foods has been recognised with the Overall Logistics & Transport Excellence Award, the flagship prize of the highly coveted Irish Transport & Logistics Awards. The Overall Logistics & Transport Excellence Award…
Read moreBWG Foods has announced a new €35 million investment programme for its MACE business, which is aimed at supporting the convenience retail network’s ambitious growth and expansion plans. The investment programme…
Read moreEUROSPAR Sales Director, Peter Dwan, recently presented a cheque for €25,000 to St Vincent de Paul, on behalf of Ireland’s nationwide network of EUROSPAR retailers. St Vincent de Paul (SVP) charity is…
Irish Hospice Foundation to be supported by Londis retailers for two-year term December 18: Leading Irish retail convenience brand Londis has announced Irish Hospice Foundation as its new national charity partner for…
10 local primary schools from around Ireland recently shared in SPAR’s €10,000 Christmas campaign, which was aimed at getting the nation singing along to the theme of SPAR’s award-winning Christmas TV advert….