BWG News

Brendan Gathers Em’ Home for New MACE Ad

MACE is to launch a new TV ad campaign celebrating The Gathering and featuring brand ambassador Brendan O’Connor as part of a €150,000 marketing investment by brand owners BWG Foods. The ad will go to air on Monday 4th March and is directed by IFTA Award winning David Caffrey of Love/Hate fame.

The new ad campaign called ‘A MACE Gathering’ is themed around this year’s Gathering celebration with Brendan O’Connor playing host to his hungry and uncannily similar looking relations from the States.

The wider campaign includes a nationwide competition also linked to The Gathering, entitled ‘Gather Em Home for St. Patrick’s Day’, which will see MACE bring four lucky expats back to Ireland for this year’s St. Patrick’s Day festivities.

Commenting on the latest campaign for MACE, Suzanne Weldon, Marketing & Communications Director at BWG Foods (owners and operators of the MACE brand in Ireland) said: “As the longest established convenience store in Ireland we were keen to support this year’s Gathering festival and it’s now turned into a significant campaign for the brand. In keeping with all things Irish we’re delighted to have MACE ambassador Brendan O’Connor on board once again and of course the talented and award winning David Caffrey.”

There will be a pre-reveal of the new ad to MACE retailers at their national convention in Co. Wicklow on Monday 4th March.

MACE is the longest established convenience brand in Ireland, serving local communities for over 50 years. Operated by independent retailers, the network includes local community stores as well as forecourt shopping, with approximately 250 stores around the country.

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