BWG News

Local community retail brand XL celebrates 25th birthday



One of Ireland’s fastest growing retail brands, XL, celebrated its 25th birthday at its annual Retailing Standards awards night at the Hodson Bay Hotel in Co Westmeath recently. Hosted by BWG Foods, owners and operators of the XL Retail brand in Ireland, the prestigious awards ceremony recognised XL stores that demonstrated outstanding industry excellence following a comprehensive programme of inspections and audits carried out by Ireland’s leading Retail Audit company, SMA Retail Specialists. In total, 18 Retailing Standard awards were presented to XL retailers, including the coveted Store of the Year Award, which was won by Enda Scully’s, XL Daingean, Co. Offaly.


The celebrations on the night also paid tribute to how XL retailers have been providing an invaluable service to their communities and customers for a quarter of a century and how the brand continues to grow and evolve.


Commenting on the celebrations, Paul Bealin, Cash & Carry Sales Director, BWG Foods said, “XL retailers have been proudly serving their communities and customers for 25 years and it was wonderful to be in a position to celebrate that achievement together for the first time since the advent of the Covid-19 Pandemic. I want to congratulate all XL retailers on their achievements, with a special word for Enda and all in Scully’s XL Daingean on their continuing to set the benchmark for the XL brand and marketplace overall. Here’s to another 25 years of outstanding retail service.”


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