BWG News

SPAR Launches Summer Community Road Trip with Brand Ambassador Kellie Harrington

SPAR and Olympic gold medallist Kellie Harrington today launched the SPAR Community Road Trip where throughout the month of June SPAR and Kellie will spend time with five lucky communities across Ireland, learning about how they are making their community a richer and happier place to live.

Throughout the course of the road trip, SPAR will provide €10,000 in funding to the most deserving people, clubs, groups, organisations and initiatives in recognition of the contribution they make to their local communities.

SPAR and Kellie are inviting all community groups across the country to apply for a chance to win €2,000 in funding each and a visit from SPAR ambassador and Olympic boxing champion Kellie Harrington. Applications will open on Wednesday, 20th April, and will remain open for a period of four weeks until Friday, 20th May.

SPAR retailers are committed to the hundreds of communities in which they are embedded. The SPAR Community Road Trip is part of SPAR’s wider Community Fund initiative.    Since its launch in December 2021, SPAR has already invested €10,000 in deserving community projects across the country.  With the launch of the Summer Community Road Trip, Ireland’s largest convenience retailer will invest €20,000 in Irish communities in just six months.

Launching the SPAR Community Road Trip, brand ambassador Kellie Harrington said:

“I am thrilled to announce that I will be joining SPAR on a Summer Community Road Trip to visit chosen communities around the country this June. As a SPAR brand ambassador, I am delighted to launch such a worthwhile initiative this year. We are inviting anyone from youth clubs, to music groups, to retirement homes to enter for their chance to win. It is a meaningful way of giving back to the people that carry out vital work in our towns and communities, and I look forward to meeting them only a few months from now.”

Colin Donnelly, SPAR Sales Director, commented on the announcement:

“SPAR is delighted to continue our work in communities nationwide through our Community Fund initiative. The SPAR Community Road Trip this June will allow us to go a step further in acknowledging the groups, clubs and organisations around the country which form part of the social fabric in towns, villages and communities all over Ireland. We are excited to be launching this initiative with our fantastic brand ambassador, Kellie Harrington, who is consistently championing the importance of community in Ireland.”

SPAR recently announced a three-year partnership with Kellie, supporting her journey to Paris 2024, including the upcoming 2022 World Boxing Championship this May.

To find out more about the SPAR Community Road Trip Fund, visit and keep an eye on SPAR’s social media channels.

  • @SPARIreland on Facebook
  • @SPAR_Ireland on Instagram
  • @SPARIreland on Twitter

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