BWG News

Thousands tough it out at HELL & BACK this weekend

Boxer Gary Spike O’Sullivan, Stephanie Roche, Irish Soccer International and Shane Byrne, ex Irish Rugby International, encourage Hell Raisers at the start of their journey Pic: Marc O’Sullivan

Londis offers A Little Piece of Heaven

Over 5,000 participants took part in Ireland’s toughest mental and physical endurance challenge, HELL& BACK in Killruddery Estate today. The stunning private farm, resplendent in the summer sun, had once again been converted into an adventure playground of torturous man-made obstacles, including 10 Foot Walls, Satan’s Pit, Hell on Earth, Sniper Alley and Electric Shocks which were spread out across both a 7k and 12k trail crossing rivers, lakes, hills, mountains, bogs and swamps. New to the course this year was the Londis Water Jump, which offered some light relief to the heat of the day.

“It was our most gruelling HELL&BACK to date,” commented Aidan Walsh, Operations Director with Alive Outside the company behind all the madness. “Our Hellraisers were well up for it and proved again how resilient they are”.

According to Conor Hayes, Londis Sales Director; “Today was a fantastic day for all involved. This is the first year that Londis is sponsoring Hell & Back and we have thoroughly enjoyed being involved with the country’s largest and most popular obstacle course event. Londis brought A Little Piece of Heaven to those Hellraisers who passed the finish line. Well done to all who took part today!”


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