BWG Foods is proud to announce that its SPAR and EUROSPAR brands have received the Best Influencer-Led Campaign Award at the prestigious Spider Awards 2026. This is in recognition of the impactful “Breast Before Dates” initiative that was delivered in partnership with the National Breast Cancer Research Institute.
The award-winning campaign was developed to encourage life-saving behavioural change by reminding shoppers of the importance of regular breast self-checks. The initiative featured on-pack stickers with QR codes placed on fresh products, which directed customers to a short instructional video outlining the steps involved in a self-check, alongside an option to set a monthly mobile reminder.
The campaign achieved strong engagement across digital platforms, generating more than 1.2 million views on Meta and 1.7 million impressions on TikTok. It was also supported by wellness coach, podcaster and breast cancer survivor Georgie Crawford, whose story and social media content played a central role in driving awareness and encouraging participation.
Suzanne Weldon, Chief Marketing and Communications Officer, BWG Foods said: “We are very proud of this campaign and the positive impact it has had in raising awareness of this important cause amongst our customers and local communities across Ireland. It is especially rewarding to see this campaign recognised at a national level. This award along with the further recognition for all of those nominated, reflects the breadth of digital innovation and creative excellence across our retail brands.”
In addition to this category win, BWG Foods and its retail brands were shortlisted across a number of competitive categories at this year’s awards:
Best Integrated Media Campaign Award
• Londis – Ireland’s Fittest Family Season 12
• SPAR & EUROSPAR – Breast Before Dates
Best Use of Disruptive Technology Award
• BWG Foods – SPAR, EUROSPAR & Londis in collaboration with SocioLocal
Digital Rising Star
• Zoe Lyons, SPAR Marketing Executive
