We have all been horrified and shocked by the devastating humanitarian crisis in Ukraine and are all exploring ways in which we can help those affected.
Across our retail network of SPAR, EUROSPAR, MACE, Londis and XL stores, as well as our nationwide Wholesale and Foodservice operations, we have partnered with UNICEF to facilitate shoppers and customers being able to donate directly via a simple “Tap to Donate” mechanism to the humanitarian response.
UNICEF has a strong presence in Ukraine with 130 specialists on the ground for 25 years and are well placed to respond across the country. They are also deploying surge teams of humanitarian specialists to Poland, Moldova, Romania and Slovakia. UNICEF is also working across eastern Ukraine to scale up programmes for children. This includes trucking safe water to conflict-affected areas; prepositioning health, hygiene, and emergency education supplies as close as possible to communities near the line of contact; and working with municipalities to ensure there is immediate help for children and families in need. UNICEF-supported mobile teams are also providing psychological care to traumatised children.
BWG Foods, through our brands, will continue to work closely with UNICEF to help alleviate the horror of this conflict as best we can.