BWG News

Johnny Sexton takes up new “coaching” role with leading retailer MACE

Recently retired Ireland rugby captain Johnny Sexton is taking up a new role as part of the MACE Right Options campaign for 2024 to help promote healthy eating, physical exercise and positive mental health in Irish communities around the country. His new position as the MACE Right Options Coach will involve a series of initiatives aimed at encouraging members of the public to make the best choices for them and their family, including advice on the importance of a balanced diet, fuelling in advance or after exercise, and staying active in whatever way possible.


The Irish rugby legend and long-time MACE Brand Ambassador is helping to launch this new campaign as many people are increasingly setting new goals for the year ahead and assessing the choices they make when it comes to leading active and healthy lifestyles. This programme for 2024 also involves a comprehensive awareness campaign in stores and online to highlight the healthier food and drink options available to MACE customers in local communities across the country.


Speaking about the launch of the new campaign and his continuing partnership with MACE, Sexton said: “As a parent, I’m passionate about encouraging children and families to lead active and healthy lifestyles. Since I’m only recently finished playing professional sport, this is one way for me to help support the Irish public in making more positive choices for the benefit of their physical and mental health. I’m very proud to be working with MACE and promoting this campaign in communities across Ireland.”


Commenting on the campaign, Keith Crawford, MACE Sales Director said: “Johnny Sexton has proved to be an incredible leader, a sporting legend, and a tremendous role-model for the Irish public and he’s a great ambassador for this campaign. MACE Right Options is answering the call from our customers in terms of supporting them to make healthier decisions underpinned by great value and convenience. Our customers will soon see the new Right Options guidance in their local MACE store highlighting the healthier food and drink options available, and I think they’ll really enjoy the series of video features with Johnny, including advice on choosing the right options for the benefit of our physical and mental health.”


MACE is the longest established convenience retail symbol brand in Ireland, serving local communities for over 60 years. Operated by independent retailers, the network includes local community stores as well as forecourt shopping, with more than 150 stores around the country.


Caption: Dublin youngster’s Eric Smith and Teagan Smith (no relation) Dublin were on hand to help “Coach Johnny” launch the MACE Right Options campaign for 2024 and kick-start Johnny’s new position as the MACE Right Options Coach.

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