BWG News

Rory’s Stories and Londis partner to return Little Piece of Heaven to HELL & BACK

Leading community retail group Londis has partnered with comedian and mental health advocate Rory’s Stories (Rory O’Connor) to announce the return of HELL & BACK after a two-year break. As the official sponsors, Londis is inviting participants to refuel at the ‘Little Piece of Heaven’ tent available at all HELL & BACK events.

HELL & BACK is returning stronger than ever as Ireland’s toughest physical and mental endurance challenge, attracting thousands of participants through a series of adventure events. Taking place for the first time since 2019, there has been a 48% increase in the total number of HellRaisers who have signed up in 2022, with HELL & BACK Junior for national school children experiencing an impressive 83% growth. With the addition of five new HELL & BACK Junior events, which have been introduced this summer, the challenge is now open to everyone including adults, teens and tots.

This year, the Londis Water Jump and Water Slide will form HELL & BACK’s lake area, giving participants the chance to enjoy a refreshing splash while conquering the many obstacles of the course. At the end of the challenge, Londis are providing all participants with a pick-me-up in the form of healthy treats and snacks at the Londis ‘Little Piece of Heaven’ tent. Registration for all HELL & BACK events is now open on

Comedian, RTÉ’s Ultimate Hell Week participant and mental health advocate, Rory O’Connor, commented: “I’m delighted to partner with Londis to announce the return of HELL & BACK after two years. I am excited to take part in the course, it helps me to push myself both mentally and physically. It is a great personal challenge and gives me a goal to work towards in my daily exercise. I can safely say it is also a brilliant day out for people of all ages, and it is fantastic to see such a great uptake in the junior events already. It will be great to see the Irish public getting involved, make sure you don’t miss out!”

Conor Hayes, Londis Sales Director, said: “Londis is delighted to be supporting the thrilling HELL & BACK challenge, returning after a two-year break due to COVID-19. This is Londis’ fifth year as the official sponsor of HELL & BACK, and it has been exciting to see it going from strength to strength with each new series. We are encouraging people of all ages to get involved in the fantastic challenge, and will be welcoming all participants with well-earned treats at the Little Piece of Heaven tent.”


*2022 HELL & BACK Dates:

Saturday, 21st May 2022: H&B Junior 3KM (8–12-Year-Olds)

Sunday, 22nd May 2022: H&B Junior 1KM (5–7-Year-Olds)

Saturday, 11th June 2022: Adult & Family

Sunday, 12th June 2022: Adult, Family & Teen

Sunday, 10th July 2022: H&B Junior 3KM (8–12-Year-Olds)

Saturday, 13th August 2022: H&B Junior 3KM (8–12-Year-Olds)

Saturday, 1st October 2022: Adult & Family

Sunday, 2nd October 2022: Adult, Family, Junior & Teen


Londis Castlebridge reveals new look

Located on the outskirts of Wexford town, Londis Castlebridge is proud to unveil a new look to this quintessential community convenience store, which has recently undergone a transformation and refurbishment.    This…

Type to search