BWG News

SPAR Partners with Sprint Stars Rhasidat Adeleke and Israel Olatunde to Launch European Athletics Championship Campaign

SPAR, Ireland’s leading convenience retailer and Principal Sponsor of the European Athletics Championship, has partnered with Irish record-breaking athletes Rhasidat Adeleke and Israel Olatunde to launch a competition for one lucky shopper plus a friend to win a VIP fan experience at the 2024 European Championships in Rome.

Israel, Ireland’s fastest ever man, kicked off the competition by video calling Rhasidat, who has been living in Texas since 2021, to find out what Irish comforts she can’t live without.

SPAR is calling on the Irish public to show why we are known as the best fans in the world by sending messages of support for Rhasidat and Israel. The most unique, passionate and energetic message will win a 3-day trip for two to hand deliver a personal care SPAR package of Irish comforts to the sprint stars in Rome, including flights, accommodation and VIP passes to the European Championships.

SPAR has sponsored the European Athletics Championships since 1996, supported over 80 competitions over those 28 years and promoted healthy living through sport and a balanced diet.

Speaking about the competition launch, Rhasidat Adeleke said:

“I’ve set myself ambitious targets for this season and cannot wait to go toe-to-toe with the fastest athletes in Europe. It means the world to me that I can compete alongside a close friend like Israel and represent my family, friends, community and the people of Ireland.

Support really can make the difference between winning and losing and knowing that I’ve got the backing of SPAR and the nation means so much.”

Colin Donnelly, SPAR Sales Director, commented on the announcement:

“As an organisation with 28 years of supporting European and Irish athletics, we know that even the best individual performances are built on support and teamwork. Along with my 14,000 SPAR colleagues, I’m proud to lend SPAR’s support to two of the best athletes to come out of Ireland and look forward to hearing the public’s messages of support.”


To find out more about SPAR’s Rome Comforts competition visit any SPAR store nationwide or log onto or SPAR’s social media channels.

  • @SPARIreland on Facebook
  • @SPAR_Ireland on Instagram

Terms and conditions apply. For full competition details please visit

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