BWG News

SPAR Teams up with Seamus Coleman for Better Choices Campaign

SPAR Better Choices gives customers healthier options in-store and helpful shopping lists and recipes online to plan for summer days out and nights in

Republic of Ireland and Everton captain, Seamus Coleman, launched SPAR’s Better Choices summer 2021 campaign, available now in SPAR stores nationwide. SPAR has extended its Better Choices range for summer 2021, bringing healthier food and refreshment options into Irish homes, gardens and parks in this season of outdoor dining.

Created in partnership with dietician Ellen Roche in 2016, SPAR’s Better Choices programme has evolved year on year to carefully select the finest products and give customers guidance on choosing the best foods for their lifestyle while on the move. As well as SPAR own-brand products, the range includes a selection of goods from suppliers Glenisk, Green Farm, Kelkin, Free-ist and Glenmór.  Available now in more than 400 SPAR stores across Ireland, the range of Better Choices products are easily identifiable by its green sticker.

In addition to the in-store selection, SPAR, in conjunction with Ellen Roche, has created a specially curated online hub at to provide customers with delicious recipes and suggested shopping lists to make planning for staycations, barbeques and match nights in, simple, healthy and tasty. Recipe suggestions include whole-wheat pizzas, fish fajitas, steak skewers with avocado salsa and watermelon, feta and olive salad.

Returning SPAR Better Choices ambassador, Seamus Coleman, is a busy and active father of two who appreciates the importance of a healthy diet.  Speaking at the campaign launch, he commented:

“As someone who is always on the move, I understand that it can sometimes feel hard to make healthy choices when dining on the go. SPAR’s Better Choices range is the perfect solution to this, making healthier food and snack choices available across Ireland, without sacrificing on taste.

“Instead of reaching for less nutritious snacks and comfort foods, search for the Better Choices sticker in store and be happy in the knowledge that you are nourishing your family with healthy foods. When I’m planning BBQs with friends and day trips with my daughters this summer, SPAR will be my first stop!”

SPAR Sales Director, Colin Donnelly, added:

“This summer is unique as we’ll be spending more time at home and outdoors than ever before, and so we need more sources of inspiration when it comes to healthy eating. That’s why we have expanded our SPAR Better Choices programme in-store and provided suggested shopping lists and recipes on our online hub to make healthier eating accessible to everyone, whatever the occasion.”

For more information, please visit or visit SPAR


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