BWG News

The Daily Mile – a SPAR supported primary school initiative

Landmark number of 1,000 schools in sight

As part of SPAR’s partnership as Official Retail Partner of Athletics Ireland they will support a number of different Athletics Ireland initiatives including the Daily Mile.

The Daily Mile, a SPAR supported initiative is a primary school programme which sees children run or jog at their own pace, for 15 minutes every day, making them fitter, healthier, and more able to concentrate in the classroom. In 2018, Athletics Ireland launched The Daily Mile in Ireland, and are fast approaching the magic number of 1,000 primary schools signed-up, equating to more than 180,000 students engaged with the programme daily across 26 counties.

Along with supporting and driving awareness around the importance of daily exercise SPAR also invests in providing healthy food options for all the family.

The SPAR Better Choices initiative has seen SPAR redefine its offering to customers in response to changes in Irish consumers’ lifestyle choices. Healthy food and snack options are now no longer limited and SPAR Better Choices ensures that eating in, and out of home, snacking, and drinks choices do not mean that you have to compromise on health and wellbeing. The initiative also caters to customers with varying nutritional needs with low fat, high protein, and gluten-free products on offer.


SPAR have teamed up with Irish international athlete Rhasidat Adeleke as a SPAR ambassador for The Daily Mile. Rhasidat will encourage teachers and students around the country to participate in The Daily Mile.

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